The Asiatic Hybrid Lily La Toya, 'Lillium', a spring planted bulb, produces purple flowers. Asiatic Lilies are great for borders, beds, and containers. They prefer well drained soil, and they will multiply each year. Allow the leaves on the stalk to turn yellow and fall off to provide the bulb with ample nourishment for the next growing year. Asiatic Hybrids are the first lilies to bloom each season and the blooms are long lasting in the garden and in bouquets.